7th Issue @ Geisha Today "Peeking"

Let's talk about business today.

"Something's happening in Shinjuku!!"

This is an advertisement for a refurbished shopping center in Shinjuku.

Targets were "women in 20s through 30s," according to the rep on TV.

The targeted women have more freedom in using their money,

and are good on word-of-mouth marketing, which make them wonderful targets.

If these women favor the place, the moll is on the rise for sure.

So the team thought on the advertising again and again,

and built the strategy..unfortunately, with guy's idea..I think.

I'm not saying that guys are unqualified.

I'm saying guys didn't think with women's viewpoints.

"Something's happening in Shinjuku!!"

Surely people would wonder what's in it.

This is called "teasing ad."

I'd call it "peeking ad" in stead.

What I wanna say is, women have different reaction to this kind of ad!!

They are…uh, not interested really.

Obviously this guys team didn't know that.

Women prefer more of "clearness."

You need to talk to them on :

a. your advantages b. price zone c. which kind of women are targeted.

Peeking ads are for guys.

For women, you'd say, "Tired working? You need a princess time,"

And of course, a picture of a princess @ your moll would be greaaaat.

Make women image themselves clearly in your place.

Remember guys, peeking is not for women.